1) do we have a forecast for the membership curve?
I've asked the question, "Under what circumstances does our leadership see an uptick in membership?" No answers and to me that means they don't see an uptick, period. We're just running out the clock, because if you were looking for vision at the top, you'd need binoculars just to find
them...
The direct answer is that if they have a forecast positive membership curve they're not sharing it, and I'd be shocked if they have anything in the way of club modernization that could make that so. Just look at their modernization of our club forums. From a site that was refreshingly open to thoughts, ideas, and objections, to one where your post can be deleted, split, moved, and edited for what amounts to a sneeze. That is if you can even get to the site. Have some criticism for those in charge? Well, your IP could be banned from access, or somebody can play head games access with you for MONTHS.
Just look at the new forums and see the over moderation that goes on there. The only thing we continually prove is that leadership is out of touch with
today. Club leadership was notorious for its parking and flag Napoleons (being nice) at International, now, the 21st Century edition has been replaced by the gas chamber, and leadership just sits their either completely ignorant as to what is really going on, or just wants to turn a blind eye. What a mess and an embarrassment for this club and its members.
2) at what membership level will the "leadership" begin to consider structural changes?
Just look at that Oct '09 Prez Corner. Where in there does it even mention that the structure of our
BLOATED leadership is being given serious consideration? We're FIVE years behind that curve. What you get instead is "
If cost cuts and reductions are not enough to balance the budget, the next step will be to increase our revenues. Blah, blah, blah -- get more members to support THEIR reimbursements (Yeah, right), increase dues (go ahead, I dare you), and member donations (well it must be postmortem because otherwise you'd have to have your head examined based on what they've done to this club).
I don't even know that the club can sell life membership's with our financial future on the wall, dripping on the carpet -- you could wind up buying a 5-10 year membership. Who is crazy enough to pour a grand into a 5-10 year membership?
3) Do we know what the "elasticity of demand" is for dues? I.E. if we increment dues by $5 will we lose (and/or avoid) 100 members, 500 members, or 1000 members?
First off it was mention during the Madison meetings that $5 won't cut it. $10 doesn't even cut it.
Try it this way... *IF* 7500 members was our break even point, and it's not a bad guess to start, then:
6600 members produced a $40K operational loss (never mind the ~$60K last years IP may have tossed out the window)
7500 - 6600 = 900 one year drop. 40,000deficit/900members = $44/member. Again, just an assumption -- could be wrong -- but let's use that until we get better intel (oh, don't make me laugh!)
This year we're projected to lose $82K. Where does that come from? What if we're forecast to lose another 600 members come June? Not unheard of, we lost FIVE units last year for starters, so...
$44*1500members = $66K. Not $82K, but we're in the neighborhood at least...
Let's go back to 6600 members at $55 a pop. There was a lot of talk that even $10 wouldn't get us out of the woods, but let's run it...
6600 members at $65 a pop is still just an additional $10/per so $66.6K in increased renewals. We're still UNDER that $82K nut. Let's try $15/per. That's an additional $99.9K in revenue, which gets us beyond that $82K, but how many will balk at say $70 for International combined with say $15 for Unit, $85 to belong to this club.
How many units are already talking about $55 to International is just too much considering what their local unit can operate on? They're right -- there's zero justification to send $70 to International - ZERO. In the real world (if we could exit Pleasantville for a moment), even with our new low membership numbers (new low on the way down, not the way up), what could possibly justify anything more than ~$35 - $40 to International? It's an RV Club. I can join Good Sams for $12 and do anything I want with them, although it's all SOBS (chilly draft

). The Good Sams model works -- giving volunteers $125K in reimbursements annually does not.
How many more members will you lose with a $15 increase? Where is the last straw? When do entire units say 'screw you' and exit? What happens when 3-4 units say 'screw you' and exit? what happens when those units decide to band and start something new? Don't think its impossible, or unlikely, the sentiment is out there, and its not just amongst the younger crowd. There are LOTS of mere members shaking their heads over what we're not getting from leadership -- and that's leadership.
What needs to happen, until some group of leaders can come forward and modernize this group of 50's impersonators, Pleasantville, ALL reimbursements at the International level have to STOP. Then reorganize, to a mere committee of ~8 or so (including all the traditional leadership titles), but do it at the Region Presidents level, where each and everyone at that table REPRESENTS MEMBERS. The EC7 represents NO ONE.
Then, based on PROFITABILITY and GROWTH reinstate some minimal travel reimbursements for those that truly do the time, on their dime. But not until. A 1st past IP has had SEVEN YEARS with his HANDS in the pie, and if in seven years they can't move this club in the direction of growth and profitability, park 'em in the green section. Put 'em back with their unit friends where they belong. No more GOLD Row (recently revised to ROYAL BLUE Row) for them...
Sorry if I went on, but I haven't posted in a while...
